Director Communications, P.R. & Media Update - June '25

Melinda Brown

Director - Skål International Australia

Melinda Brown

Communications, P.R. & Media

Dear Skålleagues,

As we reach the halfway mark of 2025, it’s fantastic to reflect on the energy and momentum we’ve seen across Skål Australia. From vibrant networking lunches to insightful speaker events, our Clubs have been buzzing with activity — creating opportunities for connection, collaboration, and celebration. It’s a testament to the passion and commitment of our members that we’ve been able to host such diverse and engaging gatherings across the country.

This week, I’m thrilled to be jetting off to Colombo, Sri Lanka, to represent Skål Australia at the Skål Asia Area Congress. These international gatherings are such an important part of what makes Skål special — the chance to connect with tourism professionals from around the world, share insights and challenges, and continue building a truly global network of friendship and business. I look forward to sharing highlights from the Congress with you all upon my return.

Back home, I want to give a big shoutout to all the Clubs who have been actively promoting their events on social media. It’s one of the most powerful tools we have to showcase the value of Skål — not just to our fellow Skålleagues across Australia who might be travelling and looking to attend a local event, but also to those outside of our network who might be curious about what we do.

By regularly posting about your events — whether it’s a casual catch-up, a guest speaker, a venue tour, or a community initiative — you’re helping to raise the profile of Skål in the wider tourism industry. You never know who might see a post, decide to come along, and take their first step toward joining our global network.

Let’s keep the energy going as we move into the second half of the year. I encourage every Club and indeed every member, to keep sharing, keep connecting, and keep doing business among friends. Whether you're hosting a harbour cruise, a winter celebration, a breakfast briefing, or just catching up with Skålleagues while you’re visiting another city — let’s make sure that the opportunities for connection that Skål has to offer are promoted far and wide.

Yours in Skål,

Melinda Brown
Director - Skål International Australia