Director Communications, P.R. & Media Update - Aug '25
Melinda Brown
Director - Skål International Australia
Melinda Brown
Communications, P.R. & Media
Dear Skålleagues,
It is with enormous pride that I begin this month’s report by congratulating my own Club – Skål International Sydney – on being named one of only three finalists worldwide for the prestigious Skål International Club of the Year Award. This is a remarkable achievement that reflects the dedication, energy, and creativity of our members in living the Skål values of connecting tourism globally and doing business among friends.
While the nomination recognises the work of Sydney, a win would be so much more than a local achievement – it would be a win for all our Clubs in Australia and across our region. Taking home the title would shine a spotlight on the strength and vibrancy of Skål in this part of the world, showcasing and elevating the Skål brand on the global stage. The increased profile and recognition would benefit all our members, helping to raise awareness of the value of Skål membership and the incredible network we share. The winner will be announced at the Skål International World Congress in Cusco, Peru later this year, and we’ll be giving it our all to bring this incredible honour home for everyone.
Check out our video submission here: https://youtu.be/kfaRwKt1oFU
We are now just weeks away from the 112th Skål Australia National Assembly in Adelaide, and anticipation is building. This is a chance to connect face-to-face, share updates from our Clubs, and take part in discussions that will shape the future of Skål in Australia. If you haven’t already, now is the time to secure your place. Check out the booking link further down in this newsletter.
One of the highlights of our national communications has been the Meet a Member section of this newsletter. It is a wonderful way for members across the country to get to know one another. This month we feature Kylie Good, an amazing woman who has become a valued friend and colleague I am so grateful to know – and someone I probably would never have met if it were not for Skål. She in turn has her own story about the friendships that you can form through the worldwide network that is Skål International – have a read! I encourage all members to put themselves forward to be featured; it’s an easy way to share your story, build connections, and be part of the bigger Skål picture.
I also want to remind Clubs and members about two ongoing opportunities to showcase your activities and offers. Firstly, our Events Calendar is there for you to promote upcoming gatherings – whether they are monthly Skål events or other industry events or celebrations. This is not only a great way to boost attendance but also helps visiting Skålleagues and industry colleagues connect with you when they are in town. Secondly, our Member Offers page on the Skål Australia website is a dedicated space to highlight exclusive deals and benefits you can offer (or take advantage of) as a Skålleague. Submitting your offer is simple, and every new listing increases the value of Skål membership for all.
Let’s keep telling our stories, celebrating our successes, and sharing the opportunities that make our network so strong.
See you in Adelaide!
Yours in Skål,
Melinda Brown
Director - Skål International Australia
